George S. Appleton

George Swett Appleton (1821-1878) was the third of four brothers whose father was Daniel Appleton, the founder of publishing firm of D. Appleton. After school he married and travelled in Europe. Upon his return he moved to Philadelphia to establish his own company. He was also the Philadelphia representative of D. Appleton. Subsequently George moved to New York where he continued to publish and work on "process engraving". In 1851 Appleton's was at 6 Barclay Street in New York. Thus, it can be presumed that he had made a move at that time to New York.

He joined D. Appleton in 1860 and he was made a partner (for the fee of $100,000) in 1865. He reportedly died from meningitis after a short illness in 1878.

(Of note is that the book "The House of Appleton" states that George moved to New York in 1865 and became a partner in the firm at that time. This is clearly incorrect. His publishing firm moved to New York in late 1851. Directory listings note a 310 Second Ave (NY) home address in 1853. Contemporaneous newspapers state that he joined the D. Appleton house as an associate in 1860.)

148 Chestnut Street 1843-1849 (Philadelphia)
164 Chestnut Street November, 1849-1851(Philadelphia)
6 Barclay Street 1851, NY
356 Broadway 1853-1854, NY
346 Broadway 1855-1859, NY

In 1851 G. C. Henderson & Co. succeeded George S. Appleton. Maria Edgeworth's Series, the New Juvenile Library, Uncle John's Panorama Picture Books (with some title changes) and Mrs. Edgeworth's Cheap Series were published by Henderson in 1854 with D. Appleton as co-publisher. Thereafter George S. Appleton continued to publish books, but he did so in New York.